Competing with the Couch: Improving the Venue Experience

Tom Garfinkel – President & CEO, Miami Dolphins

Amy Latimer – President, TD Garden

Brian Mirakian – Senior Principal & Populous Activate Director, Populous

Pete Giorgio – Leader, US Sports Consulting, Deloitte

Angela Ruggiero (Moderator) – CEO & Co-Founder, Sports Innovation Lab

 

With increasing options for when, where, and how fans are able to watch their favorite teams play, legacy venues are trying to accommodate newer technologies and comforts to encourage fans to come to live games and engage with their team. Creating a new venue experience offers organizations the opportunity to incorporate state-of-the-art technology, local and gourmet food and beverage options, and more ways for fans to interact with each other and the game itself. But, it is also a long and expensive process. On this panel, executives will discuss how they are redefining the “street to seat” experience to fill their seats and create an unparalleled experience for longtime and new fans alike.