EPISODE 273 - Mastering Data for Amazon Success with Robert Row

Join Scott and Robert Row, Co-Founder at Bispoke, as they dive into the power of data in revolutionizing the Amazon selling business.

Robert shares his journey from digital marketing intern to working with top e-commerce brands, and how he leverages data to optimize inventory, advertising strategies, and more.

Discover the importance of data-driven decision-making in Amazon selling, how to use Amazon Marketing Cloud (AMC) to gain deeper insights into your customers, best practices for inventory management and supply chain optimization, effective advertising strategies for maximizing your return on investment, and practical tips for sellers of all sizes to leverage data analytics.

Don't miss this opportunity to learn from a seasoned expert and discover how data can help you take your Amazon business to the next level.

Episode Notes:

00:50 - Robert Row Introduction
02:30 - Background of Robert
05:55 - Robert's Journey from Digital Marketing to E-commerce
07:30 - Inventory Management and Advertising Adjustments
08:35 - Advertising Strategy
09:50 - The Importance of Data
11:05 - Amazon Marketing Cloud (AMC)
15:15 - Using AMC for Audience Management
18:15 - Practical Application of AMC for Improving Ad Efficiency
22:20 - Practical Tools and Solutions
26:10 - Streamlining the Process
27:40 - Importance of Data in Making Informed Decisions
29:35 - Using SmartScout for Market Share
32:15 - What is Bispoke?
33:50 - Lessons Learned from Previous Years

Email: Robert@bispoke.io

LinkedIn: linkedin.com/in/robert-row-b8006517

Website: https://www.bispoke.io


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