Direct mail isn't dead — it's your brand's next unfair advantage. In this masterclass, I share a 4-month direct mail roadmap for Shopify fashion, apparel, footwear & accessories brands.
From automations to prospecting, we cover:✅ How to integrate PostPilot with Shopify + Klaviyo✅ Segments to prioritize for retention wins✅ Building automated flows like winbacks & abandoned carts✅ Scaling to $20K+ top-of-funnel campaigns
🔔 Subscribe for weekly retention marketing tactics for e-commer...
Direct mail isn't dead — it's your brand's next unfair advantage. In this masterclass, I share a 4-month direct mail roadmap for Shopify fashion, apparel, footwear & accessories brands.
From automations to prospecting, we cover:
✅ How to integrate PostPilot with Shopify + Klaviyo
✅ Segments to prioritize for retention wins
✅ Building automated flows like winbacks & abandoned carts
✅ Scaling to $20K+ top-of-funnel campaigns
🔔 Subscribe for weekly retention marketing tactics for e-commerce brands.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Full 4 month Direct Mail Segments Guide:
- Non -Email Subscriber I 1+ Purchase
- Checkout started in the last 180 days | No Orders last 180 days | Klaviyo subs
- Placed Order Past 400 I Non Openers - Past 60 Days | No Orders last 90 days
- WHALE: Customers I 5+ Orders I LTV Greater Than $500 I Last Order in the last 270 days | No orders last 90 days
- Checkout started in the last 90 days | No Orders last 90 days | Klaviyo subs
- Purchased Past 450 days I Non Email Subscribers | No Order last 90 days
- Whale Customers I 5 Orders I LTV Greater Than $500 I Last Order in the last 270 days
- Brand Team: You want a list with all the brand team so they can receive the creative in the mail as well
- Purchased Past 365 I Non Email Subscriber
- WHALE Customers I 3+ Orders I LTV Greater Than $300 I Last Order Greater than 30 days
- Purchased zero last 60 | Received 5+ emails last 60days | Opened zero emails last 60days
- Placed Order in the last 270 days | No order in the last 60 days
- Placed Order in the last 180 days | No order in the last 45 days
- Placed Order in the last 180 days | No order in the last 60 days
Case Studies we covered that you can check out HERE:
https://www.youtube.com/watch?v=LKqP9SOhc-I&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD
https://www.youtube.com/watch?v=jwAGNdaghok&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=2
https://www.youtube.com/watch?v=Qpkik3gQrtQ&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=3
https://www.youtube.com/watch?v=lUwlsnKaggw&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=4
https://www.youtube.com/watch?v=T6f7XQubiKk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=5
https://www.youtube.com/watch?v=-YiR5Z8ecnk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=6
https://www.youtube.com/watch?v=d4bTxrY7b74&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=7
https://www.youtube.com/watch?v=wo8wREVUBvo&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=8
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