142. Why Most Businesses Fail—And What to Do Instead with Laura Patterson

In this powerful episode of the Joyful Money Podcast, I sit down with Laura Patterson, founder of Vision Edge Marketing, to dive deep into what it really takes to build a sustainable, customer-centric business that thrives for decades.

Laura has been an entrepreneur since 1999, after a high-level corporate career at Motorola. She brings decades of wisdom and real-world experience helping B2B companies create data-driven strategies that drive growth and impact.

We discuss:

✨ Why most businesses fail in the first few years
✨ The real reason staying in business is harder than starting one
✨ How to design a strategy that’s rooted in customer value
✨ The biggest mistake coaches and consultants make when building offers
✨ The difference between strategy and tactics—and how to avoid random acts of marketing

🎁 Laura’s FREE GIFT: Download the “Accelerate Your Journey to Customer Centric Growth” worksheet 👉 https://visionedgemarketing.com/accelerate-your-customer-centric-organic-growth-worksheet/        
📚 Read Laura’s blog on strategy, advisory boards, and customer personas 👉 https://visionedgemarketing.com

🔗 Connect with Laura:
📧 Email: laurap@visionedgemarketing.com
💼 LinkedIn: https://www.linkedin.com/in/laurapattersonvem/

💬 If you’re a coach or service provider ready to scale to $10K months with premium clients, apply for my 6-month program: https://explore.joyrowland.com/linktree/

💖 Please like, comment, and share this episode with a fellow entrepreneur. Don’t forget to subscribe for more interviews and insights that help you build a joyful, profitable business!

#Entrepreneurship #BusinessStrategy #CustomerCentricity #JoyfulMoney #LauraPatterson #VisionEdgeMarketing #PremiumClients

💌 DM me on Instagram if this episode resonated with you or you want to share your ahas: https://www.instagram.com/joy.rowland_/ 

 

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🧠 If you loved this episode, please:
1. Like the video 💖
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Let’s create money with ease, flow, alignment... and a whole lot of JOY!

 

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