What Are Cigar Brands Worth? - The After Show

Is there value to cigar brands? We talk to Noel Rojas from Rojas Cigars about building a brand and how to create something of value. Is an emotional connection important?

The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at https://www.2GuysCigars.com/.