Ep88 Jeff Crane Career Ownership Coach, The Entrepreneur’s Source

In this episode, Matt Nettleton interviews Jeff Crane, a business owner and franchise coach, about his journey of starting and running a business. Jeff shares his experience of being downsized multiple times in his advertising career and his decision to buy a business instead of looking for another job. He explains the difference between buying a job and buying a business, emphasizing the importance of building a business that can be sold or transferred. Jeff also discusses the value of having a board of directors and surrounding yourself with experts in areas such as finance, accounting, and law. He highlights the benefits of franchising as a business model and the importance of financial discipline and planning. The episode concludes with advice for aspiring business owners to prioritize income, lifestyle, wealth, and equity in that order.

As an Entrepreneur’s Source coach Jeff enjoys helping people discover their “Why” and creating a roadmap to help individuals and business owners in transition. With over 18 years in advertising, marketing, sales and management, Jeff mentors individuals and teams to match their gifts and strengths with new possibilities and growth strategies. He lives in Indianapolis with his wife, Leah, and two children. He is a graduate of Ball State University, an active leader at his Church and is also an Eagle Scout. Jeff is also a volunteer staff leader at Passport to Employment to help people in career transition.

Takeaways

• Consider buying a business instead of looking for another job to avoid being downsized multiple times.
• Differentiate between buying a job and buying a business by focusing on building a business that can be sold or transferred.
• Surround yourself with experts in areas such as finance, accounting, and law to compensate for your weaknesses.
• Franchising can be a viable business model that provides support, a proven system, and a community of like-minded business owners.
• Prioritize income, lifestyle, wealth, and equity in that order when starting and running a business.