eo’s Jaimie Fuller on the Integrity Wall, the Enhanced Games, and Swimming’s Moneyball Revolution

Today’s episode is a big one. We’re joined by Jaimie Fuller — Chairman and co-founder of eo, the company behind eo SwimBETTER, the wearable that’s quietly but rapidly changing how elite swimmers train. If you follow the tech side of the sport, you’ve heard the buzz: real data, real-time feedback, real results. But this conversation isn’t just about gadgets and gear. It’s about values. Fuller and eo have launched the Integrity Wall campaign, taking dead aim at the Enhanced Games. It’s a bold stance in a sport that, frankly, has a complicated history talking about clean performance. Fuller tells us why he felt compelled to draw a line in the sand, and why now is the time for swimming to take a clear position. We also get into the data revolution — how athletes like Pan Zhanle, Paige Madden, and Kyle Chalmers are showing what’s possible when you blend tech, technique, and transparency. Fuller opens up on how eo’s AI-driven tools are reshaping the athlete-coach dynamic, unlocking gains without crossing lines. And — hot off the press — we break down Swimming’s Moneyball, a new documentary from eo that drops today. It’s a fresh look at how data is redefining what it means to be fast in the water. If you care about the future of swimming, clean sport, or what happens when tech meets talent, this is an episode you don’t want to miss.

Editor note: Jaimie Fuller does state in this podcast interview that the Enhance Games is promoting pharmaceutical sales. We did review the Enhanced Games website, and (as of the day of this report), the homepage of the Enhanced Games website has a button in the upper righthand corner GET ENHANCED. When you click that button you are taken to enhanced performance products. TRT (Testosterone Replacement Therapy) is listed with a dollar amount to buy.