Infectious Ideas: Uncovering the Secrets of Contagious Messaging
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Infectious Ideas: Uncovering the Secrets of Contagious Messaging

2023-10-07
Chapter 1:what is the Contagious about "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger is a book that explores the science behind why certain ideas, products, or behaviors become popular while others do not. Berger, a professor at the Wharton School of the University of Pennsylvania, combines research and real-life examples to uncover the key factors that contribute to the contagiousness of ideas and how to apply them to increase word-of-mouth (WOM) marketing. The...
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