EPISODE 82: OVERCHARGING VS PRICING HIGHER

Have you ever been hesitant with pricing your projects higher? Do you feel if you did price higher your clients will want to back up or immediately low ball you? I've been there before especially in the beginning where you "think" by dropping your prices lower you can get more work that way, but all that leads to is you becoming the go to discount production unit and having those same clients refer to others who want the discount. On the opposite of the spectrum is overcharging and especially in our current inflation economy there are many industries overcharging without actually delivering anything more in return. That being said I hope you guys can take away something of value by learning to price higher without overcharging.

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