S1E2: Part 2 - The Evolving Buyer Journey and its Impact on Media Buying

Listen to the second part of Episode 2, where we investigate the ever-changing buyer journey in today’s multi-channel world. Kelly Mancuso, joined by Brian Easter, Marisa Remmers and Haley Stauffer, discuss personalization, utilizing the power of new technologies and the need for marketers to reinvent the B2B buyer journey in part two of this thought-provoking episode.