Market Research, Quester and Artificial Intelligence

It's called "market research" you know...what people like and don't like when it comes to products and services. But in this interview there is a major twist. My guest is Robert (Lewy) Lewis the principal at Quester a company doing business with Fortune 500 and Fortune 100 companies. While there are many market research firms out there Quester is a bit different because they have perfected collecting consumer responses using artificial intelligence. What does that do to the sampling and speed of reporting? We'll let Lewy share that with you.  

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

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