How do you get the best result from your investment in exhibiting at a franchise expo to pitch your franchise? Tim Collett, Managing Director of Specialised Events, which owns the Franchising & Business Opportunities Expo, has seen the best and the worst of it as far as brands putting their best foot and forward at the events over many years. In this valuable discussion for any franchisor looking to expand their network, Tim highlights that having a planned process of operating at a show, and the follow up process afterwards, is more...
How do you get the best result from your investment in exhibiting at a franchise expo to pitch your franchise?
Tim Collett, Managing Director of Specialised Events, which owns the Franchising & Business Opportunities Expo, has seen the best and the worst of it as far as brands putting their best foot and forward at the events over many years.
In this valuable discussion for any franchisor looking to expand their network, Tim highlights that having a planned process of operating at a show, and the follow up process afterwards, is more important to the result than the actual booth space design that many would be focused on.
A 'must-listen' if you are involving expos in any aspects of the your expansion plans!
:26 How to exhibit and get the most out of a franchise expo as an exhibitor
1:26 Get organised early by committing and booking early for a better outcome
3:20 Planning processes in the months leading up to a show
4:11 What does success look like for you at a franchise expo?
6:33 Set up of your exhibition stand for success - be obvious
8:00 Letting prospects know you will be exhibiting at the event to come and meet face to face
10:10 Involving franchise owners on stands at franchise expos and promotions
11:30 Admin details well in advance of the show to avoid the scramble of pre-expo week
12:50 Team training a couple of weeks before the show about the objectives and plans
14:34 Putting the right people on an expo stand
16:50 Stand design doesn't necessarily need to be very expensive - but be professional
20:30 Be positive at the show as it affects the outcome significantly with your body language and attitude to all
22:45 The conversations based on benefits to the prospects and understanding more about each other
24:15 Don't say too much at an initial meet and disengage to focus on other prospects rather than spending too long with one person
25:05 Don't pack up early - you've invested in the show, but so have attendees. Don't plan it to leave early as it looks unprofessional
28:58 Following up after the show and having a process and plan organised before the show, not after
32:40 Complementary marketing for the events to help the success
Podcast Produced by: www.magneticbusinessmedia.com.au
Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au
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