32: Speed Up Into The Curve with Lee Wochner

2021-03-23

Lee Wochner is the CEO and creative strategist of Counterintuity, a full-service marketing agency based in Burbank, California. We discuss how to launch successful marketing campaigns, craft eye-catching messaging, and how to identify and measure social impact. Timestamps [01:28] Lee's entrepreneurial journey from playwriting to digital marketing [05:08] The main messaging behind Lee's brand: Counterintuity [08:11] How Lee built and scaled his company [10:51] How EOS impacts a company’s growth

Timestamps

[01:28] Lee's entrepreneurial journey from playwriting to digital marketing

[05:08] The main messaging behind Lee's brand: Counterintuity

[08:11] How Lee built and scaled his company

[10:51] How EOS impacts a company’s growth

[12:35] Lee and his company's 10-year target

[13:56] Strategic differences between nonprofit and for-profit companies

[16:04] How to instantly grab your reader's attention

[19:05] Balancing strategy, marketing, and design

[23:16] How to conceive an identity that's unique to your client

[27:36] How to launch marketing campaigns that attract your ideal customer

[34:20] Definition of a high-performance marketing machine