Customer Loyalty with Jenn McMillen of Incendioworks.com

Episode #6 of the Agents of E-Commerce Podcast brings us a conversation on Customer Loyalty with Jenn McMillen, Loyalty Guru and founder and CEO of Incendio. Jenn has a wealth of knowledge and experience that she shares including topics such as Loyalty vs. Rewards programs, trends in Loyalty Design, and her experiences crafting programs for GameStop, Godiva, and Blockbuster to name a few.