Episode 40 - Jennifer Griffin Scotton of Brooks Pierce on Challenging the assumptions around your firm’s Business Development capabilities

The skills and capabilities that Business Development training delivers are critical to the success of lawyers and their firms, yet every firm takes a slightly different approach to coaching.

To talk about some of the assumptions that are potentially holding firms back, Cam Dobinson is lucky to welcome Jennifer Griffin Scotton, Director of Marketing and BD at Brooks Pierce, to the CMO Series. 

Cam and Jennifer discuss:

• The assumptions some firms make in their approach to building BD capabilities and the benefit of starting lawyers earlier on BD training programs
• The impact of starting that training & skills development too late
• How the industry is addressing the problem
• How to identify and assist the lawyers that need BD support
• The assumption that new lawyers understand the economics, personalities and processes that keep a law firm running
• Solutions to help distribute the business knowledge that lawyers need 
• Advice for those looking to improve their firm's approach to BD skills development