What Preferred Equity Investors Are Looking For Today - E1086 - CFC

2025-06-19

Most investors think preferred equity is only for "rescue deals"...But what if that’s dead wrong? In my latest episode of Cashflow Connections, I sat down with Paul Moore—founder of Wellings Capital, $195M+ raised, and a two-time finalist for Michigan’s Entrepreneur of the Year. He revealed how the best investors are using preferred equity not as a last resort but as a strategic weapon in today’s market. We cover: Why preferred equity with a 17%+ return is still alive and thriving How “JV Hybrid Equity” is changing...

Most investors think preferred equity is only for "rescue deals"...
But what if that’s dead wrong?

In my latest episode of Cashflow Connections, I sat down with Paul Moore—founder of Wellings Capital, $195M+ raised, and a two-time finalist for Michigan’s Entrepreneur of the Year.

He revealed how the best investors are using preferred equity not as a last resort but as a strategic weapon in today’s market.

We cover: