Ep. 2 - Caleb Williams & Michael Paul

Caleb Williams and Michael Paul are ranked as some of the best sales reps in the country. I sat down with them in Wichita where they attended a class called "Essentials of Fixed Operations" hosted by the Cox Automotive Group. They share some of the challenges they've faced in 2019, ways in which they've refined their business practices, and some of the core tenants of consultative sales. I think you'll enjoy hearing their perspectives on the automotive business, and take away some key principles that you can apply in your own territory!