In 2026, Houston will stand at the center of the global sports universe, hosting the FIFA World Cup. But behind every spectacular goal, and every roaring crowd, lies a sophisticated world of international diplomacy that most fans never see.
At this unprecedented look behind the scenes of global sports diplomacy, you’ll discover how nations compete not just on fields and courts, but in boardrooms and diplomatic circles to earn the right to host the world’s most prestigious sporting events.
From the Olympics to the World Cup, major sporting events represent far more than athletic competition, they’re exercises in soft power diplomacy that can reshape a city’s international profile for generations. Our distinguished speakers will pull back the curtain on the complex world of:
- The Bidding Wars: How cities compete for years, sometimes decades, to win the right to host major sporting events, navigating political alliances, economic commitments, and diplomatic relationships that span continents.
- Beyond Infrastructure: What it really takes to be selected as a host city. It’s not just stadiums and hotels. Discover the intricate web of governmental coordination, security arrangements, international partnerships, and diplomatic protocols.
- The Diplomatic Playbook: How sports events become vehicles for international relations, economic partnerships, and cultural exchange that extend far beyond the final whistle or last out.
- Houston’s Winning Strategy: Learn the insider story of how Houston successfully positioned itself to host both the 2026 World Baseball Classic and the FIFA World —two victories that required years of strategic relationship-building and diplomatic maneuvering.