In this episode, we discuss why Southwest Airlines, as Joe Calloway says, “transcends commodity” and “defies comparison”. What traits have contributed to their dominance of the sky? How are those qualities applicable to us in our life/business/relationships? In addition to Herb Kelleher (SWA Founder) and Gary Kelly (SWA CEO), John brings a very controversial GOAT! We serve it up in a way you can get it!