113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade Herrmann

Episode highlights:

• The Yoggu! Startup story
• Initial pricing strategy & competitor analysis
• Packaging and labeling
• The plant based market
• Manufacturing & raising capital
• Mentors & advisors

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Founded in 2018 and located in Vancouver, BC - Yoggu! is a company dedicated to creating delicious and nutritious plant-based yogurts. With a passion for healthy living and a commitment to using only the highest quality ingredients, Jade has built Yoggu! into a trusted and respected brand in the local health and wellness space. Her innovative approach to product development, coupled with her expertise in business and entrepreneurship, has helped Yoggu! grow rapidly and become a favorite among health-conscious consumers. Through her work with Yoggu!, Jade is on a mission to make healthy eating more accessible and enjoyable for everyone, and to inspire people to live their best lives.

Brand Design - Chris Williams @ Rucsak 

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Find the Yoggu! here:

• Web: https://yoggu.ca/ 
• IG: @yoggu.foods
• TikTok: @yoggu.foods 
• Email: jade@yoggu.ca 

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