5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys

2021-12-28

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark. The 5 trends we discuss: Recruitment marketing get a more prominent role Data-driven marketing and why it still did not get the attention it should have Integration of marketing technology Focus on data integrity Revenue marketing becomes the standard LinkedIn Elias:...

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.

The 5 trends we discuss:

Recruitment marketing get a more prominent role
Data-driven marketing and why it still did not get the attention it should have
Integration of marketing technology
Focus on data integrity
Revenue marketing becomes the standard

LinkedIn Elias: https://www.linkedin.com/in/eliascrum

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

Website Marketing Guys: https://marketingguys.com/services/marketing-automation/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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