Podcast Hosts: Karen Swim, APR & Michelle Kane
Release Schedule: New episodes every Monday
Episode Summary:In this thought-provoking episode of That Solo Life, Karen and Michelle take a critical look at the current state of social media and the challenges of thoughtful engagement in a world dominated by clickbait culture. They discuss how the drive for visibility and engagement often leads to misinformation, manipulation, and the decline of meaningful discourse.
The hosts share their perspectives as PR professionals on the deeper responsibility of fostering ethics and trust in communication. They emphasize the importance of slowing down to verify facts, maintaining integrity, and modeling critical thinking, especially for clients navigating today’s fast-paced information landscape.
Key Takeaways:00:00:00 - Introduction to That Solo Life
00:00:18 - The Busy Season: Maycember
00:01:12 - Here We Go Again: Social Media Manipulation
00:02:11 - The Shift in Social Media Motives
00:03:23 - The Importance of Community Content
00:04:01 - The Exhaustion of Misinformation
00:05:17 - The Role of PR Professionals in Social Media
00:06:03 - Creating Fact Sheets for Transparency
00:07:15 - Protecting Clients with Social Media Policies
00:08:32 - The Importance of Controlling Your Own Narrative
00:09:20 - Providing Journalists with Clear Messaging
00:10:27 - The Need for Critical Thinking
00:11:41 - The Decline of Critical Thinking in Education
00:12:56 - Modeling Critical Thinking in PR
00:13:21 - Conclusion and Call to Action
If you're a PR professional, marketer, or business owner navigating the complexities of content creation and engagement on social media, this episode is for you. Karen and Michelle provide actionable advice on combating misinformation, maintaining ethics, and fostering meaningful connections in a world of constant digital noise.
About the Show:That Solo Life is a podcast for public relations, communication and marketing professionals that work as independent and small hosted by Karen Swim, APR and Michelle Kane. Karen is the founder of Words For Hire, a PR agency that specializes in B2B, Technology and Healthcare, and the President of Solo PR, a community dedicated to independent practitioners in public relations, communications and related fields. Michelle Kane is the Principal of VoiceMatters, a company that offers PR, Communications Consulting, Editorial and Voiceover Services.
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