CYLS 203: Africa X Podcasting - The Blueprint to Building Ghana’s Most Successful Podcast Network with Cyril Afeku and Donald Aryee

2023-10-30

Episode Summary In this episode of the Africa X series, Kevin Y. Brown is joined by Cyril Afeku and Donald Ayree, cofounders of The Gold Coast Report. The GCR is a thriving podcast network based in Accra, Ghana, whose unwavering mission is to forge accessible avenues for visibility and to curate impactful experiences that empower individuals and communities alike. Cyril and Donald explain how the World Cup led to their initial idea for The Gold Coast Report, which changed from being a single podcast to the beginning of a network in the same week. They discuss the milestones they’ve passed so far and where they hope to go, the s...

Episode Summary

In this episode of the Africa X series, Kevin Y. Brown is joined by Cyril Afeku and Donald Ayree, cofounders of The Gold Coast Report. The GCR is a thriving podcast network based in Accra, Ghana, whose unwavering mission is to forge accessible avenues for visibility and to curate impactful experiences that empower individuals and communities alike. Cyril and Donald explain how the World Cup led to their initial idea for The Gold Coast Report, which changed from being a single podcast to the beginning of a network in the same week. They discuss the milestones they’ve passed so far and where they hope to go, the shows they’re most proud of, and how they were able to turn a passion project into a self-sustaining business. As leaders they share their tips for creative compromise and amplifying the creativity of their team, along with their thoughts on the importance of sharing their knowledge and experience with others in the community. In the Turnaround, Kevin opens up about how his trip to Africa in 2018 influenced his understanding of legacy, of family, and his responsibilities as a Black man, and how it led to him moving back to the Continent and joining the movement to amplify African stories through podcasting.

Kevin Y. Brown

Kevin is a seasoned multi-media executive who is passionate about Africa’s digital future. As an award winning entrepreneur, podcast producer (over 1,000 episodes across different genres with over 30 million downloads across clients) and tech veteran, Kevin is the Chief Content officer and Head of Strategy at Afripods leading their multi-country strategy and product vision.

Kevin is the host of the Create Your Life Series podcast and has been featured or spoken in Forbes, Black Enterprise, Essence, Podcast Movement, Podcast Sessions, Ted X, Sirius XM, Inc. magazine and many more…

Cyril Afeku and Donald Aryee

Cyril Afeku and Donald Aryee met in high school and reconnected after university where together they created The Gold Coast Report, a podcast network based in Accra, Ghana. They produce shows covering a variety of interests such as sports, women-focused issues, religion, sex, pop culture, social issues, entertainment and more. Cyril and Donald are results-driven and inquisitive professionals with a vast expertise in developing podcasting infrastructure in Africa. Their passion revolves around amplifying African creativity and nurturing self-sustaining communities, providing them with the space to incubate, flourish, and achieve their aspirations. Every action, word, and endeavor The Gold Coast Report undertakes is a dedicated stride to realizing this vision.

Insights From the Episode

Tips for dealing with difficult clients and creators
Where to look for guidance when you’re an early adopter in a burgeoning industry
3 tips for new podcasters looking to join an established network
How to stay rejuvenated and focused as a leader
Advice for handling conflict between teammates
Tips for dealing with negative feedback
Thoughts on the keys to personal growth
Strategies for directing your energy so you don’t overextend yourself

Quotes from the Show

“At the time this was just two friends in a room trying something out. When you look back and zoom out to what it is now, it’s kind of crazy. We thought that we could tell our own better stories, and we also felt like there was some creativity in everyone.” - Cyril Afeku, Create Your Life Series, #203
“[The schedule] helped build consistency within the team. That helped also build some level of planning. We obviously got better at the editing and figured out the mechanics that came to podcasting, and we figured out how to actually run and operate as a network because that wasn’t a skillset that we had coming in.” - Donald Aryee, Create Your Life Series, #203
“All those shows are not failures, because those really are learning opportunities. All those episodes that we didn’t record correctly—all those where the mic went wrong or we didn’t export something perfectly or the audio didn’t sync up—all those things are the learning opportunities that make these batch of shows much better than they could have been. So it all counts, and I’m really grateful for that.” - Donald Aryee, Create Your Life Series, #203
“Lessons learned, not failures, right? Opportunities to improve.” - Kevin Y. Brown, Create Your Life Series, #203
“I always feel like to get the best out of people in what we do, it’s always best to give them that room to express themselves and hear what they have to say and see how best we can bring what it is they want to do to life. The hope is that with our experience and expertise, they would also trust whatever guidance and inputs we bring to the table is worthy of incorporating.” - Cyril Afeku, Create Your Life Series, #203
“You kind of have to look in the mirror and work out how you are a mentor to yourself. Be honest with who you are and what self-improvement looks like, and what challenging yourself looks like.” - Donald Aryee, Create Your Life Series, #203
“We realized that we weren’t going to be able to either serve every community, or serve every community exhaustively or adequately. On our end we’ll provide you with our resources as we can to get you started, and that way it doesn’t become a case of you have to rely on GCR before this gets done because I think for us, first and foremost, we are huge fans of the medium and do want this space to grow.” - Donald Aryee, Create Your Life Series, #203
“For me in all spaces it’s really ‘how do I figure out what somebody is way better than me at’, and then ‘how do I have them teach me and show me?’ Usually it helps build really good relationships and connections too because people like teaching, they like talking to you, they tell you about themselves, and you get to know them better.” - Cyril Afeku, Create Your Life Series, #203
“If somebody takes the time to correct you or give you feedback, that’s them showing you love and trying to help you to improve, and that’s an opportunity. It’s not about taking things personal, but remembering why you’re here.” - Kevin Y. Brown, Create Your Life Series, #203
“Ghanaians are passionate people. We do care about each other, we care about our family, our friends, our loved ones, our community, and podcasting just makes that so much more personal because it’s not as structured or rigid as traditional media is. The host allows for a much deeper connection, and I think that’s something that works natural for who we are as a people, and zooming out I think that works well for the continent of Africa because one thing that keeps coming up when you look back at our history is ours is an oral tradition, and nothing hits home like audio. And what’s a thing about audio that has a future? It’s podcasting.” - Cyril Afeku, Create Your Life Series, #203
“Growing up in foster care from 9 months to 18 I think foundationally is what has made me strong, helps me to adapt to new environments, makes me curious to know people, to learn people, to learn about different cultures, and is probably a big part of my foundation for hard work and also for my confidence.” - Kevin Y. Brown, Create Your Life Series, #203

Resources Mentioned

Sincerely Accra, a GCR podcast on everyday life in Ghana
After the Whistle, a sports podcast
Free Your Mind, a general talk and lifestyle podcast
Sex and Sanity podcast
The Unartiste Podcast, a pop culture podcast
Sunday Fufu, a podcast hosted by Donald Aryee where men have conversations they’ve been conditioned not to have
Is It Crack?, a podcast on everyday trending topics
The Palaver Podcast on storytelling and travel
Hairpins & Straights, a motorsports podcast
GCR Labs
Mosaic - A GCR Event
Meditations by Marcus Aurelius
Asics Gel Kayano running shoes

Favorite Book

Donald Aryee: The Purpose Driven Life by Rick Warren
Cyril Afeku: A Hitchhiker’s Guide to the Galaxy by Douglas Adams

Favorite Quote

“Step in love.”
“Be a wrestler for the greatest prize of all, which is control of self.”
“The art of living is more like wrestling than dancing, because an artful life requires being prepared to meet and withstand sudden and unexpected attacks.” - Marcus Aurelius

Keys to Create Your Best Life

Donald Aryee: