12 Days of Marketing - Episode 1 — 1 New Marketing Strategy: Micro-Influencer

Welcome to our 12 Days of Marketing series! If you’re looking for holiday magic that will prepare you to hit the ground running in 2020, pour yourself a hot chocolate and tune in!

In today’s episode, Matt and Kirk speak about how influence has become a crucial aspect of advisor marketing. But this isn’t a Tony-Robbins level of influence, it’s Micro-Influence —  a pursuit that is much more worthwhile and achievable for advisors. Get ready for a conversation that just might change your whole approach to building relationships with your ideal prospects. 

In this episode, you will learn:

• What a “Micro-Influencer” is and why Matt and Kirk felt compelled to coin this term
• Which forms of content build credibility with your prospects
• About the overlooked benefits of podcasting or doing radio
• Easy ways to repurpose one piece of content 
• And more!

Tune into our first Day of Marketing to uncover a whole new way of building your influence!

Resources:  Top Advisor Marketing