On today's episode of Open Source Selling, I start this first in a series about effectively handling common objections. I start by sharing some general thoughts on handling objections--what we should know, how we can try and handle them before they come, how we should be thinking and approaching them, and how to try and best prepare for them. I also share an analogy to provide some perspective on how to think about more challenging objections, because let's face it some are a lot more challenging...
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