Gregg Bernstein - Building a UX Research Practice the Business Values

2021-12-21

Gregg Bernstein shares what it takes to build an impactful UX research practice, how to avoid compromising your findings, and why *NSYNC is better than the Backstreet Boys. Highlights include: ⭐ What role does humility play in being an effective UX researcher?⭐ Is it dangerous for UX Researchers to be seen as service providers?⭐ What common business blindspots do UX Researchers have?⭐ How do you help your team to manage the stress of their roles?⭐ What difference did the UX of your wife’s cancer care...

Gregg Bernstein shares what it takes to build an impactful UX research practice, how to avoid compromising your findings, and why *NSYNC is better than the Backstreet Boys.

Highlights include:

⭐ What role does humility play in being an effective UX researcher?
⭐ Is it dangerous for UX Researchers to be seen as service providers?
⭐ What common business blindspots do UX Researchers have?
⭐ How do you help your team to manage the stress of their roles?
⭐ What difference did the UX of your wife’s cancer care make?

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Who is Gregg Bernstein?

Gregg is a leading voice in the UX Research community 💡 and is currently a User Research Lead at Conde Nast, the media company behind such storied titles as The New Yorker, Wired, Vanity Fair, Vogue, and GQ.

Before joining Conde Nast, Gregg held a number of senior UX research roles, including at Mailchimp and Vox Media. At Vox, Gregg started as the first an only UX researcher and went on to grow a great team, and to become the Senior Director of User Research.

Gregg is also the author of, “Research Practice: Perspectives from UX Researchers in a Changing Field”, a book that helps aspiring researchers to see inside the field through the stories and experiences of current practitioners.

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Find Gregg here:

Website: http://gregg.io/
LinkedIn: https://www.linkedin.com/in/greggbernstein/

Buy the book:

Research Practice: Perspectives from UX researchers in a changing field
https://researchpractice.co/

And if you want to refresh your memory on 90s boy bands…

*NSYNC - Bye Bye Bye video:
https://youtu.be/Eo-KmOd3i7s

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

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