The Affect Heuristic — Why Feelings Skew Risk Perception

Conversation between host David Peterson and Dr. Marcus Bennett, a cognitive psychologist specializing in decision-making and behavioral economics.

Welcome back to Smarter in 10—the podcast bringing big ideas to curious minds, one insightful conversation at a time. I’m David Peterson from the DMP Education Group, and today we're diving deep into a fascinating aspect of human decision-making: the Affect Heuristic.

With me today is Dr. Marcus Bennett, a cognitive psychologist and behavioral economics expert who’s spent years unraveling why our emotions so strongly influence our perception of risk. Marcus, welcome to the show.