Brittany Baretto: Geneticist to Femtech Entrepreneur

Do opposites attract? According to Brittany Barreto, a FemTech entrepreneur who launched her career with a DNA-based dating app, the answer is: Yes! In this episode of the Business of the V, Dr. Alyssa Dweck and Rachel Braun Scherl talk with this upstart geneticist about her burgeoning podcast, FemTech Focus, as well as the many ventures she’s helping to cultivate in the FemTech space. With more than 20,000 listeners in 88 countries during its inaugural year (during Covid19 lockdown), Brittany’s podcast platform has made an immediate impact on FemTech as both a business opportunity and critical key to understanding women’s health.

 

Brittany shares with Alyssa and Rachel her journey from PhD candidate in genetics to her dating app’s meteoric success and (due to a sudden, unavoidable development) heartbreaking failure. Falling back on resilience and creativity, Brittany has reinvented herself and evolved an entirely new career direction. Her podcast, FemTech Focus, provides first-hand insights and incisive advice aimed at thousands of entrepreneurial women whose services and inventions are challenging and changing the FemTech landscape. This lively conversation explores emerging technologies, rapid growth in investor opportunities and the importance of incorporating medical doctors and other hands-on experts in the innovation process – from research and design to marketing and implementation.

 

To hear previous episodes of the Busine$$ of the V podcast, visit: https://businessofthev.com