Humanize Your Brand

2019-12-13

Episode 89 - Humanize Your Brand Real success in business is achieved when you use real people in marketing and sales, real people in real time being really honest with their audience. When I saw Mark Schaefer speak earlier this year, he emphasized the importance of being human as marketers. I saw Seth Godin a few months later, and he pointed out that human marketing takes time. They're both right, of course. Consumers are tired of being bombarded by the constant cacophony of...

Episode 89 - Humanize Your Brand

Real success in business is achieved when you use real people in marketing and sales, real people in real time being really honest with their audience.

When I saw Mark Schaefer speak earlier this year, he emphasized the importance of being human as marketers.

I saw Seth Godin a few months later, and he pointed out that human marketing takes time.

They're both right, of course. Consumers are tired of being bombarded by the constant cacophony of cries for their attention from brands.

There must be a better way to win friends and influence people in business.

That’s why I’m such a huge proponent of social media.

Social media levels the playing field, making it possible for companies to engage with consumers - and vice versa - as human beings. Social media keeps it real, allowing for discourse and disagreement, ensuring everybody has a voice, for better or worse. Social media, used correctly, works faster than you may realize to separate yourself from the competition, connect with your constituents and turn prospects into customers.

Put a face on your brand and a smile on your face. Put the social in social media to work for you today.

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