148-Build A Recession Resistant Business

This week on the 2nd Act Entrepreneur Show learn 10 ways to create resiliency in your business. 

Empowering you to harbor any changes in the market, as well as a possible global recession.

One of the best ways to harbor any type of change is through consistent relationship building.  One of the best ways to do that is through your weekly emails.  

If you struggle with coming up with new ideas, finding inspiration about what to write, or blank screen syndrome - I have a brand new resource coming your way on Monday.  

365 Days of Email Prompts gives you inspiration, a prompt for every day of the year, and a video training to help you navigate the guide and stay consistent with your email.  It will be available starting Monday, August 1st at alisaconner.com/emailprompts.

 

Let's dive into the show and how to build recession resilience.

#1 - Work on your mindset. 

Focusing on the one thing you can control during uncertain times will monumentally affect how and when you reach your goals.  Focusing on gratitude awareness will increase the likelihood that you will see the bright side of things even when things seem the darkest.  Focus on reigning in your mindset now so you are prepared no matter what comes your way.

#2 - Look for opportunities to help rather than focusing on fear and negativity. 

During most uncertain times the best businesses are built by those who looked at problems that weren't being addressed and creating a solution.  Does that mean you need to upend your business?  No, but when you're focused on helping and creativity, there is less time on focusing on things you can't control.

 

#3 - Meet your customers and potential customers where they are not where you think they should be.

Oftentimes we create products, offers, and services for our clients based on what we think they need rather than what they actually need.  If instead, you focus that effort on researching where your potential customers are right now and what they need you will be much more successful at increasing sales.

 

#4 - Give your customers pricing options.

Look at your current service offers and see if there is a way that you can offer multiple tiers to work with you that get clients results.  If you can give someone results the likelihood that they will move to the next tier of your services significantly increases.  Making them lifetime customers and not just one transaction. 

#5 - Get really good at what you do.

Even better than you are now.  When you become the expert for a specific group of people you stand out and become known in the industry.  Resist the urge to go general and instead focus on how you can get specific and provide specific results to your clients.

#6 - Inventory your expenses.

Expenses can creep up without us even paying attention.  We may scroll buy something on Amazon and not give it a second thought.  Or we may invest in something for our business, use it a few times and then forget until it renews again.  Grab a few months' worth of credit card statements, see where you are spending money and if that investment is creating ROI in some way.

#7 - Get scrappy with organic marketing.

What content can you create that you can repurpose and grow your brand organically (for free)?  Who can you collaborate with?  Whose podcast or live show can you be a guest on?  Who can you reach out to that you've been meaning to but haven't yet?

#8 - Continue or ramp up marketing while everyone freezes.

It's a natural inclination to stop paying for things that aren't paying you.  But this can be a huge mistake when it comes to marketing before, during, and after a recession.  Why? Because everyone else is cutting back too.  When you stay consistent or even ramp up your marketing you will have a higher likelihood of standing out and being seen.  

#9 - Feed your brain.

Continue learning about your field, and feed your brain something useful and positive every day.  Turn off and tune out the news and the negativity and instead focus on something that will help you grow, evolve, and shift your business so that you continue to grow while everyone else panics.

#10 - Work on self-development every single day.

When you work on yourself every single day the universe can't help but respond.  It will also increase your resilience to respond to things and build your fortitude for not only surviving but thriving.

Want all the tips and examples?

Tune into the entire episode here: https://alisaconner.com/148

Don't forget one of the best ways to fortify and build your client relationships is through email.

Coming Monday, August 1st you can get your hand on my newest resource:

365 Days of Email Prompts. Giving you inspiration, a prompt for every day of the year, and a video training to help you navigate the guide and stay consistent with your email. 

Buy your copy here: alisaconner.com/emailprompts.