Would you buy something if you didn’t know what to do with it?
This isn’t a trick question: the answer is no.
The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.
And what happens if it doesn't generate the results your client was expecting? You’ll feel embarrassed and your clients will stop doing business with you.
That’s why smart video marketers start with strategy. Otherwise, you’ll end up with a product that is misaligned with the businesses’ goals.
In this week’s episode, we talk about the different stages of creating a winning strategy with WireBuzz’s very own: Marcus Krieg (President), Tim Alwell (Strategist and Copywriter), Sarah Scott (Producer), Alicia Longo (Producer), and Devon Dresback (Video Director On Set). We also go a little too far with the behind the scenes details, just a “heads” up.
If your content has been on point but you haven’t been seeing the results, then tune into this week’s episode of Video Marketing Mastery!
Ep. 396: When Serving Others Is Your Primary Focus
Ep. 395: Todd Unpacks the Latest Data on Video Length
Ep. 394: How Small Companies and Big Companies Compare in Video
Ep. 393: The #1 Problem Businesses Create On Their Journey Pages
Ep. 391:How to Easily add Captions to Videos w/ Jordan Herelle
Ep. 390: Creating a Captivating Video Thumbnail w/ Jordan Herelle
Ep. 389: Low vs. High Budget Videos w/ Jordan Herelle
Ep. 388: An Introduction to Payment Processing w/ Brad Weimert
Ep. 387: LinkedIn Strategies that Work w/ Jordan Herelle
Ep. 386: Low Success Tactics for Submitting Proposals w/ Jordan Herelle
Ep. 385: Friction is the Enemy of Conversion
Ep. 384: Do you Believe in Yourself?
Ep. 383: Todd Shares his Latest Side Project
Ep. 382: Was Todd Nervous? He Trained like it was Game Day
Ep. 381: Todd's Tips for Influencing your Clients and Prospects
Ep. 380: Todd Updates You On His Tony Robbins Speech
Ep. 379: The Morning Of Todd's Tony Robbins Speech
Ep. 378: Team Reaction from Todd's Tony Robbins Practice Day
Ep. 377: Building Momentum Through to the Sales
Ep. 376: How to Support a Client Transitioning Jobs
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