Defining Your B2B Go to Market Strategy: 7 Things to Consider

Alejandra Slatapolsky, Strategic Partner at Scalto Creative Consultancy, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career.

 

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