Big Screen Symposium & Script to Screen
TV & Film
H
He aha te mea nui o te Ao? (What is the most important thing in the world?) He tangata! He tangata! He tangata!
People (audience), people (publicists), people (creatives)
Who is your target audience? How do you know? Statistics or Intuition? How does what they think, feel and do connect with the story you have to tell, and how can you transform that alignment into a devoted throng?
In this session A IS FOR AUDIENCE Gemma Gracewood who is Editor-in-Chief at Letterboxd, and a founding member of the Aotearoa Screen Publicists Collective spoke to Rueben Wiremu Senior Manager, TVNZ Marketing, Amatailevi Stella Muller Director at Bright Sunday and Stephen Smith Head of Audience Strategy at Radio New Zealand about Creating a Real Connection Between Your Story And Its Audience.
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland as part of the A-to-Z of Screen Publicity programme.
Big Screen Symposium 2020: Writing Masterclass with Sophie Henderson - Thick and Thin Skin
Big Screen Symposium 2020: Masterclass with Arielle Kilker - Storytelling for the docuseries format
Big Screen Symposium 2020: Masterclass with Sebastián Lelio - Filmmaker and Spectator
TAKING YOUR FILM TO AUDIENCES IN A COVID WORLD
Embracing the Meme: Harnessing the power of fans to increase your reach
Don‘t Give up on your Dream Soundtrack
Building a Slate you Believe in
Late Night TALK with Jessica Hobbs
EPK, BTS, OMG: Smart strategies for getting all the materials for all media on set
COFFEE AND PUBLICITY: Getting the best out of an hour with a publicist
PERSONAL BRANDING: Making Authentic Connections with your Own Audience
HELLO WORLD: Getting the Temperature of America as the World Re Opens
EMBRACING THE MEME: The Importance of Engaging with Fans (and how nz productions can be better at it)
THE DIGITAL MARAE: Making Sure Your Sh*t is Valid on Social Media
MAPPING AOTEAROA’S MEDIA LANDSCAPE IN 2021: Why We Need to Think Outside the Box in Order to Get Cut-Through
OPENING REMARKS: Discovering our Abilities and the Reason We‘re Here
THE CREATOR / PUBLICIST RELATIONSHIP: Case Studies On Setting Yourself Up for Success with Culturally Competent Connectors
$50M Premium Productions For International Audiences Fund
Script to Screen TALKS 2019: What are NZ Distributors looking for?
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