Big Screen Symposium & Script to Screen
TV & Film
H
He aha te mea nui o te Ao? (What is the most important thing in the world?) He tangata! He tangata! He tangata!
People (audience), people (publicists), people (creatives)
Who is your target audience? How do you know? Statistics or Intuition? How does what they think, feel and do connect with the story you have to tell, and how can you transform that alignment into a devoted throng?
In this session A IS FOR AUDIENCE Gemma Gracewood who is Editor-in-Chief at Letterboxd, and a founding member of the Aotearoa Screen Publicists Collective spoke to Rueben Wiremu Senior Manager, TVNZ Marketing, Amatailevi Stella Muller Director at Bright Sunday and Stephen Smith Head of Audience Strategy at Radio New Zealand about Creating a Real Connection Between Your Story And Its Audience.
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland as part of the A-to-Z of Screen Publicity programme.
Big Screen Symposium 2017: Adaptation with writer Luke Davies
Big Screen Symposium 2017: In Conversation with UTA Agent Bec Smith
Big Screen Symposium 2017: Keynote Address Day 2 - Authenticity and Pretence
NZIFF TALKS 2017: Francis Lee on GOD'S OWN COUNTRY with Shuchi Kothari
NZIFF TALKS 2017: Jennifer Peedom on MOUNTAIN
NZIFF TALKS 2017: Gaylene Preston on MY YEAR WITH HELEN
NZIFF TALKS 2017: Francis Lee on GOD'S OWN COUNTRY with Max Currie
Big Screen Symposium 2016: In Conversation with Jonathan Raymond
Big Screen Symposium 2016: Making Great TV Drama with Cate Shortland and Tony Krawitz
Big Screen Symposium 2016: In Conversation with Cliff Curtis
Big Screen Symposium 2016: Screenwriting Masterclass with Cate Shortland - Image and the Subconscious
Big Screen Symposium 2016: Breaking the Silence - the Writers and Directors of WARU
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