Episode #79 | Experiential Design with Ariel Ruiz
The Fundraising Elevator Podcast

Episode #79 | Experiential Design with Ariel Ruiz

2025-05-28
In this episode, theme park designer Ariel Ruiz shares her expertise in experiential design. The conversation reveals how Ariel’s background creating immersive rides translates to nonprofit events, where she approaches spaces as storytelling opportunities rather than mere venues. She explains that effective experiences are built around a clear narrative foundation, with every design choice—from lighting and color to sound and scent—supporting that core story. The hosts and Ruiz discuss how fundraising events naturally unfold as a serie...
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