Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever)

In this episode of Audience 1st, I'm joined by Rob Shavell, co-founder of DeleteMe, to explore the data privacy space and the growing importance of human-centric security.

Rob will share his journey from Silicon Valley venture capitalist to privacy entrepreneur and how being a contrarian led him to build one of the leading services in the data removal space.

We'll dive into:

• Why privacy is no longer just a noun but an active set of actions.
• How AI and automation have transformed cybercrime into a “creative industry” and what it means for security teams.
• Why it’s difficult to quantify the impact of continuous data removal and how security leaders can build a better ROI story.
• How to overcome employee skepticism and drive adoption of security tools through simplicity and clear communication.

We will also discusses the future of privacy, emerging threats like AI-generated deepfakes, and what security practitioners need to do to protect their people in an increasingly hostile digital world.