The Big Idea with Jess Sato

That Solo Life - Episode 296: The Big Idea with Jess Sato Episode Summary 

This episode of That Solo Life dives deep into the world of business growth, messaging, and creating meaningful impact. Co-hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters are joined by special guest Jess Sato, a business growth and visibility strategist. Jess shares powerful insights on how purpose-driven entrepreneurs and thought leaders can identify their “big idea,” use it to stand out in a crowded marketplace, and create lasting change. Whether you’re looking to refine your messaging, grow your visibility, or tackle roadblocks on your entrepreneurial path, this episode offers actionable strategies and thought-provoking advice to move the needle in your work.

Key Takeaways 

• Defining the Big Idea: A “big idea” doesn’t have to be completely new. Instead, it’s an audacious or bold concept that challenges the status quo, demands attention, and inspires action. 
• The Bolt Method Framework: Jess's Bolt Method helps clarify and amplify big ideas by focusing on four pillars - Bold, Original, Loud, and Tenacious. 
• Living Your Passion: Entrepreneurs can align their personal passions with business objectives to create both purpose and profit. 
• Overcoming Challenges: Common roadblocks like imposter syndrome, impatience, or messaging struggles can be overcome with introspection and strategy. 
• The Power of Rebuilding: If your work no longer feels aligned, don’t be afraid to take the time to pause, reflect, and pivot to rediscover your authentic purpose.

About Jessica “Jess”  Sato

Jessica Soto is a business growth and visibility strategist who helps purpose-driven female entrepreneurs, thought leaders and change makers clarify their big ideas, amplify their message and create lasting social impact. In this podcast episode, she discusses her process for helping clients find their "big idea" - a bold, original perspective that challenges the status quo and inspires people to take action. Soto highlights common roadblocks her clients face, such as distilling complex expertise into a cohesive core message, and provides strategies for overcoming these challenges. She also advises on building a platform for thought leadership, evolving one's message over time, and the importance of authenticity and transparency with one's audience. 

 

Episode Timeline 

• [00:00] - Introduction from co-hosts Karen Swim and Michelle Kane 
• [00:32] - Welcoming guest Jess Sato and learning about her background in corporate strategy and leadership development 
• [01:14] - Jess describes her transition to working with female entrepreneurs and social impact leaders 
• [03:33] - The definition of a big idea and why it doesn’t have to be groundbreaking to be bold or impactful 
• [05:12] - How passion, experience, and identifying audience needs converge to form a functional big idea 
• [09:13] - Common roadblocks faced by entrepreneurs when refining and presenting their big ideas 
• [13:03] - The Bolt Method explained and how it helps craft unique and powerful messaging 
• [20:13] - Aligning your big idea with platforms, stages, and communication styles to amplify your message 
• [26:02] - Evolving your message and giving yourself permission to pivot when your work no longer feels aligned 
• [35:12] - What it means to create a lasting legacy through your work and voice 
• [37:05] - How to connect with Jess Sato and closing thoughts from the co-hosts 

Resources & Links 

• Connect with Jess Sato on LinkedIn 
• Visit Jess Sato’s website at jessicasato.com 
• Learn more about Solo PR Pro at soloprpro.com 

Connect with the Hosts 

• Karen Swim, APR - Solo PR Pro, LinkedIn
• Michelle Kane - Voice Matters,  LinkedIn

Subscribe & Review 

Enjoyed this episode? Subscribe to That Solo Life on your favorite podcast platform and leave us a review! Your support helps us share inspiring conversations with solo PR pros and marketers everywhere. 

We hope you enjoy this conversation with Jess, Karen, and Michelle!