Pricing Strategies for Success: How I Managed £500m of Sales  #66
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Pricing Strategies for Success: How I Managed £500m of Sales #66

2025-05-08
In this week's episode we delve into the dynamic world of business pricing strategies. As a finance director and chartered accountant with extensive experience managing a 500 million-pound revenue, Claire sheds light on the intricacies of pricing and its impact on company growth. Claire unpacks five essential insights into setting the right price, including the importance of customer segmentation, the fallacy of sticking to cost-based pricing, and the need for an adaptive pricing system. The conversation also touches on...
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