ep. 269 How to Use Storytelling to Stand Out in Sales w/ Alex Street

2025-06-16

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by returning guest Alex Street—storytelling and speaking coach extraordinaire—who’s back for a power-packed conversation on messaging, clarity, and confidently owning your voice. Whether you're trying to land speaking gigs, grow your brand, or simply explain what you actually do, this episode delivers the truth about why messaging matters more than you think. Together, Alex and Jillian explore the real reasons entrepreneurs struggle to clearly communicate their w...

Together, Alex and Jillian explore the real reasons entrepreneurs struggle to clearly communicate their work, the gap between marketing and messaging, and how storytelling is the secret sauce that gets you booked, noticed, and remembered.

Topics Covered:

The difference between messaging and marketing—and why most people get it wrong
What happens when you don’t own your story (and how it kills your momentum)
The #1 symptom that tells you it’s time to hire a messaging coach
How to stop hiding on panels and confidently claim your space on the stage
What event organizers really look for in a speaker
Why storytelling matters just as much on podcasts as it does on stages
Jillian’s behind-the-scenes prep for Lori Harder’s podcast—and how Alex coached her through it
How to speak with clarity and impact, even if you're only given 90 seconds
The storytelling shift that builds connection, influence, and conversions

“As I'm learning, is the secret to it all. If you own your journey, you own what you've overcome, you truly, like, take ownership of what you do now, I don't think anything can stop you when you show up. I don't think that you will ever feel weak or, like, out of touch or out of sync when you show up on a podcast like this, because you are always confident that you know who you are and why you do what you do.” – Alex

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