Public Relations and Industrial Marketing in a Post SEO Content Apocalypse with Greg Matusky

2025-08-06

If you're not embracing PR as a key pillar of your industrial marketing strategy, you're probably not going to survive the collapse of traditional SEO driven content marketing! AI is disrupting everything about how buyers think, research, learn, evaluate and buy. It's overwhelming and we can only guess about where we'll be in five years. In the meantime, we have to position ourselves to thrive amidst the trends and changes we see. That means that we must become known and trusted - and SEO experts like Rand Fishkin and Marcus Sheridan suggest that the playbook of Public Relations is an important element of that. But you have to do it right..... So this week, Greg Matusky, founder of one of the 40...

If you're not embracing PR as a key pillar of your industrial marketing strategy, you're probably not going to survive the collapse of traditional SEO driven content marketing!

AI is disrupting everything about how buyers think, research, learn, evaluate and buy. It's overwhelming and we can only guess about where we'll be in five years. In the meantime, we have to position ourselves to thrive amidst the trends and changes we see. That means that we must become known and trusted - and SEO experts like Rand Fishkin and Marcus Sheridan suggest that the playbook of Public Relations is an important element of that. But you have to do it right.....

So this week, Greg Matusky, founder of one of the 40 largest PR firms in America, joins me to talk about AI, marketing, disruption, and the reshaped role of PR as an element of manufacturing marketing.

If you're ready to go from worrying about traffic to making an industrial marketing impact, hit play and learn from Greg.

Chapters

02:12 Understanding the Role of PR

06:04 The Evolving Landscape of PR and Manufacturing Marketing

23:31 Building Relationships Through Video

30:36 Navigating PR Strategies

33:15 The Future of SEO, PR, and Industrial Manufacturing Revenue Growth

54:09 The Future of AI and PR

01:07:08 Managing Long-Term PR Trends

01:10:20 The Board's Role in PR

01:13:34 The Critical Role of PR in Industrial Marketing

Resources

Check out Greg's website and podcast: Gregory FCA and The Disruption is Now

LinkedIn: Greg Matusky and Ed Marsh

Twitter: Greg Matusky and Ed Marsh

Instagram: Ed Marsh

YouTube: @GregoryFCA and @EdMarsh

Show Transcript

You're Marketing and Selling to YESTERDAY'S Buyers!

Buyers' behaviors are shifting quickly. Industrial sales and manufacturing marketing teams must adapt radically and quickly. Traditional approaches are failing. We need to change, but first we need to understand how buyers are changing, how their behaviors are evolving, and what that means to us.

Read more from Ed's recent paper on these critical changes.

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