[InSights] Omnichannel or Obsolete: The Future of Marketing for Staffing Firms

In this episode of InSights, Brad Bialy sits down with Steve Gipson to unpack why omnichannel marketing is the key to staffing firm growth in 2025 and beyond.

About the Guest

Steve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO.

Key Takeaways

• Omnichannel is not optional—it’s essential.

• The right message matters more than more messages.

• Marketing consistency drives sales confidence.

• Growth requires meeting talent and clients where they are.

• The firms that adapt fastest, win.

Timestamps

• [00:19] – Why omnichannel marketing can’t be ignored in 2025

• [00:31] – The danger of feeling stuck a year from now

• [00:36] – How to reach more clients with the right message

• [00:42] – Why timing determines recruiting success

• [00:48] – The shift from order taking to strategic marketing

• [00:53] – Fixing low job fill rates with smarter outreach

• [00:56] – Building momentum before the new year

• [01:02] – Omnichannel as the antidote to stalled sales

• [01:10] – Why more platforms mean more opportunity

• [01:16] – Matching firm size with marketing strategy

• [01:22] – Preparing now for 2026 market shifts

• [01:28] – How omnichannel protects firms from downturns

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.

Sponsors and Offers Heard

InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20

Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30

This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.