The FTC’s focus on location data and the hidden collection of sensitive data

The Data Chronicles dives into the recent FTC action against data broker Mobilewalla, which highlights the Commission’s continued focus on the collection, use, and disclosure of sensitive consumer data, including by downstream data recipients in the ad tech ecosystem.  Join Scott Loughlin and Hogan Lovells colleague Alaa Salaheldin as they unpack the implications of the FTC action and what it means for the future of data privacy, ad tech and location data.