The Power of Fusing Brand and Culture

Independently, culture and brand are powerful, often unsung, business drivers. But when you fuse the two together—when you create an interdependent and mutually-reinforcing relationship between how your organization thinks and acts on the inside and how it is perceived and experienced on the outside—you create new growth that isn’t possible by simply cultivating one or the other alone. 

If you or your organization is experiencing high turnover or low recruitment success, employee or customer surveys that show lots of room for improvement, or financial performance that is shaky or unpredictable, make sure to join us as we discuss with Denise Lee Yohn, author of FUSION. How Integrating Brand and Culture Powers the World’s Greatest Companies, and learn how Brand-culture fusion has the potential to improve the competitiveness and accelerate the growth of any organization, regardless of its size or type.

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the highly anticipated new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).