The episode features an interview with Hadyn Fitzpatrick from Tourism New Zealand, who shares insights on tapping into the North American market, the benefits of airline connectivity for New Zealand tourism, and the strategic approach to education and partnership in the industry.
Additionally, we discuss marketing New Zealand to North American travellers, overcoming challenges related to seasonality and distance, and leveraging technology and traditional sales channels to maximize tourism opportunities. Key advice for tourism suppliers includes understanding distribution ...
The episode features an interview with Hadyn Fitzpatrick from Tourism New Zealand, who shares insights on tapping into the North American market, the benefits of airline connectivity for New Zealand tourism, and the strategic approach to education and partnership in the industry.
Additionally, we discuss marketing New Zealand to North American travellers, overcoming challenges related to seasonality and distance, and leveraging technology and traditional sales channels to maximize tourism opportunities. Key advice for tourism suppliers includes understanding distribution channels, effectively utilising networking opportunities, and preparing a compelling proposition for TRENZ attendees.
02:31 Special Guest Hadyn Fitzpatrick: Insights from Tourism New Zealand
03:23 Exploring the U.S. Market: Distribution Systems and Opportunities
04:59 The Role of Air Connectivity in Tourism Growth
07:20 TRENZ 2024: What to Expect and How to Prepare
12:58 Marketing New Zealand to North America: Challenges and Strategies
22:39 Embracing AI in the Travel Industry: Future Trends and Applications
24:49 Maximising Opportunities at TRENZ: Tips for New Zealand Sellers
29:38 Closing Thoughts and Looking Ahead to TRENZ
Check out our Instagram for the TNZ North American Distribution slide @thetourismchatshow
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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
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