S1: E10: Big Ideas Tiny Details: Thought Leadership, unpicking this loaded term: Julie Thompson Dredge

2024-05-09

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Thought leadership. A term that carries so much weight and intimidation. Lots of old stuffy (face it mostly white men), writing long and dull articles. In today’s episode of Big Ideas Tiny Details, I speak with Julie Thompson Dredge, Founder of Frame PR a B2B PR agency, and try and unpick what this means. We discuss how thought leadership should be taken in the spirit of sharing. This is about sharing your authentic and original thoughts. Consistency is key. To find your themes go in...

Thought leadership.

A term that carries so much weight and intimidation.

Lots of old stuffy (face it mostly white men), writing long and dull articles.

In today’s episode of Big Ideas Tiny Details, I speak with Julie Thompson Dredge, Founder of Frame PR a B2B PR agency, and try and unpick what this means.

We discuss how thought leadership should be taken in the spirit of sharing. This is about sharing your authentic and original thoughts. Consistency is key.

To find your themes go inwards to yourself and your industry- what drives you and what riles you

And it doesn’t have to be about writing stuffy articles. This is about delivering an engaging message, that is timely and relevant. This can be done in so many other ways. Experiment and find a style that works for you and allows you to convey your message in an interesting way.

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