Episode 15: Building Effective Working Relationships with the News Media with Steve Houston

In this episode of BUILD St. Louis, host Kerry Smith interviews Steve Houston, Founder and Owner of Compass Communications LLC, about building effective working relationships with the news media in the architecture, engineering, and construction industry. Houston shares insights on how to make a project newsworthy, when to approach the media, and communicating with clients about deadlines. He also emphasizes the importance of strategic PR planning and understanding the difference between news releases and pitches. The episode provides valuable tips for AEC marketing professionals and others seeking to gain meaningful traction with print and broadcast news media.

For more information, visit www.informationworks.org