Katrina Sutherland on Diary Management and Marketing for the Festive Season
PhorestFM: Stories From the Salon Floor

Katrina Sutherland on Diary Management and Marketing for the Festive Season

2022-11-07
[258] For salon and spa businesses alike, Black Friday, Cyber Monday and Christmas signal the busiest, most chaotic time of the year and can feel daunting to plan for. But it all comes down to keeping track of the year-on-year Ws and the Ls and getting your campaign ideas ready far enough in advance. Things start feeling much more manageable when you've got a plan and the right team to execute it. Featuring Katrina Sutherland, founder and owner of The Country Spa (@thecountryspa), this episode will highlight various ways she and her team go about boosting ...
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