Episode 56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community

2022-08-16

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Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a huge attraction for alumni.Ali Bone is excited to welcome Jenna Grange, Chief Marketing Officer at Davis Graham & Stubbs LLP (DGS) to the CMO Series to talk about what it takes to build a successful Alumni Program.Ali and Jenna explore: Jenna’s journey to CMO at DGS and how the Alumni Program came to be a success for the firm

Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a huge attraction for alumni.

Ali Bone is excited to welcome Jenna Grange, Chief Marketing Officer at Davis Graham & Stubbs LLP (DGS) to the CMO Series to talk about what it takes to build a successful Alumni Program.

Ali and Jenna explore:

Jenna’s journey to CMO at DGS and how the Alumni Program came to be a success for the firm
What the alumni program looked like in the early days compared to what it is now
How to make an alumni program a community that people actively engage in and want to be a part of
How to measure and report on the program
Particular success stories from the program that has made it worthwhile
How the "Good Deeds" program at DGS came about
Advice for other legal marketers looking to build a successful alumni community

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