Episode Two: Marc Sherman

In Episode 2, host Shyam Ganesh speaks with Marc Sherman, Founder of the Plan Pros. They discuss how his experience running a tutoring business and networking in his community looking for other business opportunities, led him to a career in financial planning. He tells us how he rebuilt an agency’s entire financial planning process, how that led him to a role doing financial planning quality review for a Big 5 bank, and why he leverages the thousands of plans he has seen and reviewed to now support financial advisors in not only creating financial plans for their clients but also learn the process of delivering them in a way that makes for a great client experience.

Episode Highlights

0:50: Shyam greets Marc Sherman to the Pod and discusses the circumstantial ways he fell into FP work
4:39: Initial resistance to obtaining IIROC license
8:01: How science and education informs Marc's advisor practice
11:30 Education and coaching to inform the advisor hand-off process
16:00: Talking about hard decisions with your clients
25:24: The effects of succession in business 
31:41: 'Plan Failure', review and evaluation practices in advisor plans by Risk Management
38:54: Marc develops his project and submits it to the IPC
46:09: Beginning a journey with PlanPro
49:02: Engaging existing clients and a robust process to onboard new prospects