Stop chasing followers: how to grow a loyal and engaged audience on social media

In this episode, Emma Cleary shares her journey from modelling to building her own social media business, Embrace Socials. She discusses the importance of personal branding and building an engaged audience on Instagram. Emma emphasises being authentic and true to yourself on social media, highlighting the power of educational and entertaining content. She advises professionals to focus on their ideal audience, create resonating content, and overcome the fear of sharing their expertise online.

In This Episode, We Cover:

• The significance of building a personal brand on social media
• The value of an engaged and relevant audience over a large, disengaged one
• Understanding that unfollows are not necessarily negative
• Key Instagram engagement metrics: saves, shares, and watch time
• Starting small and maintaining consistency in social media efforts
• Being yourself and showcasing your personality to connect with your audience
• Experimenting with different content types to find what resonates
• Sharing your journey and being vulnerable to build trust
• Focusing on providing value and helping your audience
• Avoiding comparisons and recognising that success takes time and effort

Useful Links:

• Follow Emma on Instagram: @embrace_socials
• Visit her website: Embrace Socials